Cause Marketer Lou Raiola

Lou Raiola produces world-class events for- and consults to renowned sports organizations such as the NFL, MLB and NHL, as well as to the Academy of Motion Pictures (i.e., the Oscars) and the Recording Academy (i.e., the Grammys), to name but a few of his prestigious clients. This past week however Mr. Raiola spent time with students enrolled in MGMT195 Introduction to the Entertainment Business and MGMT402 Principles of Entertainment Management I. Raiola discussed the roles that cause-related marketing and philanthropy play in developing, implementing and achieving strategic philanthropy initiatives. He also spoke on the importance for understanding what your organization stands for, and then incorporating it into the firm’s DNA - 365 days per year.